During my time at RUMOR Advertising, I worked across an ongoing creative partnership with Packsize, an On Demand Packaging® system provider serving businesses with complex corrugated packaging needs. The assignments ranged from print and marketing collateral to custom illustration, image development, and event materials, each requiring technical information to be translated into clear, brand-consistent visual communication.

A major part of the work involved simplifying complex machinery and packaging environments into approachable visual assets. Custom machine illustrations and large-scale isometric facility diagrams helped explain systems that were difficult to communicate through photography alone, while image compositing and print applications created more conceptual campaign moments. The visual language also extended into Packsize’s National Sales Conference through agendas, schedules, signage, awards graphics, and attendee materials.