I turn ideas into distinctive brand systems and integrated campaigns that work across digital and physical experiences.

Featured Work

Featured Work

Expertise

Design across brand, campaign, and experience, shaping ideas into clear, cohesive systems that connect.

An abstract shape that representative of Art Direction

Brand & Visual Systems

Building flexible visual languages, identity systems, and guidelines that create consistency without sameness.

An abstract shape that representative of Art Direction

Brand & Visual Systems

Building flexible visual languages, identity systems, and guidelines that create consistency without sameness.

An abstract shape that representative of Art Direction

Brand & Visual Systems

Building flexible visual languages, identity systems, and guidelines that create consistency without sameness.

An abstract shape that representative of Film & Motion

Campaign Development

Turning ideas into campaign platforms that connect messaging and visuals across digital and physical touchpoints.

An abstract shape that representative of Film & Motion

Campaign Development

Turning ideas into campaign platforms that connect messaging and visuals across digital and physical touchpoints.

An abstract shape that representative of Film & Motion

Campaign Development

Turning ideas into campaign platforms that connect messaging and visuals across digital and physical touchpoints.

An abstract shape that representative of Film & Motion

Integrated Design

Bringing ideas to life across print, digital, social, environmental, and experiential applications.

An abstract shape that representative of Film & Motion

Integrated Design

Bringing ideas to life across print, digital, social, environmental, and experiential applications.

An abstract shape that representative of Film & Motion

Integrated Design

Bringing ideas to life across print, digital, social, environmental, and experiential applications.

An abstract shape that representative of Film & Motion

Creative Leadership

Guiding concepts, collaborators, and production from early direction through a cohesive, polished final execution.

An abstract shape that representative of Film & Motion

Creative Leadership

Guiding concepts, collaborators, and production from early direction through a cohesive, polished final execution.

An abstract shape that representative of Film & Motion

Creative Leadership

Guiding concepts, collaborators, and production from early direction through a cohesive, polished final execution.

Awards

  • AZIMA TIM Award

    ·

    [Integrated Consumer Campaign – MASTERY]

    2024

  • AZIMA TIM Award

    [Integrated Consumer Campaign – MASTERY]

    2024

  • AZIMA TIM Award

    ·

    [Integrated Consumer Campaign – EXCELLENCE]

    2024

  • AZIMA TIM Award

    [Integrated Consumer Campaign – EXCELLENCE]

    2024

  • Golden Davey Award

    ·

    [Integrated Campaign – Cause Marketing]

    2020

  • Golden Davey Award

    [Integrated Campaign – Cause Marketing]

    2020

In Their Words

Feedback from clients and collaborators on the ideas, process, and impact behind the work.

  • "Simply put, Jen is an awesome graphic designer. During her time at Fusion 360, I had the pleasure of working with her on a variety of different projects, and she was nothing short of a complete and total delight to work with. She's kind, hardworking and - most importantly - a VERY deadline-driven person. Even better, when a deadline had finally passed, the creative work Jen presented always exceeded expectations. If that's not a magical combination for a graphic designer, then I don't know what is, people."

    Lucas Miller · [Digital PR Manager at Fusion 360]

  • "Simply put, Jen is an awesome graphic designer. During her time at Fusion 360, I had the pleasure of working with her on a variety of different projects, and she was nothing short of a complete and total delight to work with. She's kind, hardworking and - most importantly - a VERY deadline-driven person. Even better, when a deadline had finally passed, the creative work Jen presented always exceeded expectations. If that's not a magical combination for a graphic designer, then I don't know what is, people."

    Lucas Miller · [Digital PR Manager at Fusion 360]

  • "Everything looks amazing!!! We have received so many compliments on the theme, creative, graphics, promo items! You KILLED IT!!"

    Stephanie Gallo · [Sr. Director of Marketing & Public Relations at StrataTech]

  • "Everything looks amazing!!! We have received so many compliments on the theme, creative, graphics, promo items! You KILLED IT!!"

    Stephanie Gallo · [Sr. Director of Marketing & Public Relations at StrataTech]

  • "I just wanted to say you absolutely crushed it on our 2026 campaign!"

    Margo Vacheva · [Senior Marketing & Communications Manager at Utah Sports Commission]

  • "I just wanted to say you absolutely crushed it on our 2026 campaign!"

    Margo Vacheva · [Senior Marketing & Communications Manager at Utah Sports Commission]

  • "The design you created for our SOQ document kicks a**!! Looks great!"

    Madison Allred · [Public Relations at Brahma Group, Inc.]

  • "The design you created for our SOQ document kicks a**!! Looks great!"

    Madison Allred · [Public Relations at Brahma Group, Inc.]

  • "You just got a great shoutout for the creative from StrataTech’s social agency. They said the creative is everything they have been looking for."

    Ryan Carr · [Creative Director at Agital]

  • "You just got a great shoutout for the creative from StrataTech’s social agency. They said the creative is everything they have been looking for."

    Ryan Carr · [Creative Director at Agital]

jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.

jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.

jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.