For StrataTech Education Group’s 2025 WeCare Summit in Las Vegas, I led the creative direction for a leadership conference centered on the theme Bet on Red. The event brought organizational leaders together for training and collaboration before culminating in a red-carpet awards gala. As senior graphic designer and art director, I developed the event’s visual identity and guided its application across the attendee experience.

The casino-inspired system extended through environmental signage and wayfinding, printed agendas and event materials, branded merchandise, apparel, and a custom deck of playing cards featuring skilled-trade characters. I also managed junior designers and oversaw visual consistency across production. For the closing Impact Awards, the system evolved into a more elevated black-and-gold expression while retaining the Las Vegas motif, allowing the gala to feel distinct while still belonging to the larger summit experience.