Following Highnoon’s rebrand as Agital, the newly formed digital marketing agency needed to introduce its identity and point of view to the market. As design lead, I helped develop and direct two integrated awareness campaigns that translated the new brand into distinct creative platforms across digital, social, print, and outdoor media.

Spice Up Your Marketing paired provocative, business-focused messaging with bold typography and restrained imagery to position Agital as a more dynamic answer to familiar marketing challenges. Monumental Impact took a more visual approach, transforming recognizable industry objects into oversized green landmarks through AI-assisted image creation and Photoshop compositing. Together, the campaigns demonstrated two different expressions of the same emerging brand—one driven by language, the other by visual metaphor.