Arizona Broadway Theatre needed an awareness campaign that could introduce its season to a broader audience while working around a major creative limitation: a lack of usable production photography. As art director at Agital, I led the visual direction and developed an AI-assisted image-making approach that created production-specific imagery while giving the campaign a bold, cohesive aesthetic.

Each production received its own visual personality while recurring theatrical lighting and illuminated trail effects created a recognizable thread across the season. The system extended into social and consumer campaign applications, allowing dramatically different shows to feel connected without forcing them into identical layouts. The work received the 2024 AZIMA TIM Award for Integrated Consumer Campaign — Mastery.