For Deseret Book’s fall campaign, the message centered on a simple idea: “Life changes, He remains. Find constant comfort in Christ.” The creative direction needed to feel seasonal and youthful while remaining warm, grounded, and appropriate to the brand. I helped develop the campaign’s visual language through typography, color, imagery, and layout, creating a cohesive system that gave the message a distinct fall expression without overwhelming its emotional tone.

The system extended from print into the physical retail environment, including a feature window and feature wall designed to carry the campaign into the customer experience. Rather than treating each application as an isolated piece, the layouts, type hierarchy, seasonal palette, and supporting graphic elements were designed to work together across formats, allowing the campaign to remain recognizable as its scale and context changed.