Inspirada, a master-planned community in Henderson, Nevada, needed to communicate that its value extended beyond the homes themselves. At Agital, I led creative direction for an awareness campaign designed to position Inspirada as a complete lifestyle destination—connecting prospective residents with the schools, dining, shopping, outdoor recreation, and community amenities surrounding their future home.

The campaign turned familiar “near me” search behavior into a repeatable visual device, pairing everyday searches with lifestyle photography, map-inspired graphics, and category-specific color. From “Dream homes near me” to “Restaurants near me” and “Hiking near me,” the system allowed different aspects of community life to share one recognizable idea across outdoor, print, social, and digital applications.