JENNIFER HERD

Senior Brand & Campaign Designer

JENNIFER HERD

Senior Brand & Campaign Designer

JENNIFER HERD

Senior Brand & Campaign Designer

What if a Halloween drink collection felt less like a product launch and more like uncovering a long-forgotten legend?

An Ancient Curse. An Unquenchable Thirst.

What happens when a love for soda, ancient mysteries, and immersive storytelling collide? The Cursed Tomb Collection is a self-initiated Halloween campaign concept for Swig Drinks that transforms an everyday drink run into an adventure thousands of years in the making.

Inspired by ancient Egyptian tombs, forgotten treasures, and a little supernatural mischief, I developed a fictional world where thirst never dies. From mysterious artifacts and mummified characters to richly textured visuals and playful messaging, every element was designed to make the campaign feel like an experience worth discovering.

The concept evolved into a fully integrated seasonal collection spanning custom tumblers, apparel, product packaging, specialty drinks, menu designs, social campaigns, and retail experiences. I led the creative concept, storytelling, visual identity, product design, and art direction, using a combination of traditional design tools and AI-assisted image creation to bring the fictional world to life.

The Cursed Tomb Collection Halloween campaign for Swig, featuring gold typography held by skeletal mummy hands inside a dark ancient Egyptian tomb.
Golden Sands Swig tumbler with a black-to-bronze metallic finish and gold logo, displayed on a stone pedestal inside an ancient Egyptian tomb.
Close-up of the Golden Sands Swig tumbler showing its shimmering black-to-bronze gradient, textured metallic finish, and gold Swig logo.
Golden Sands Swig tumbler standing amid swirling desert sand with the campaign tagline From Dust to Decadence.
Sacred Scarab Swig tumbler featuring an iridescent blue, green, and gold finish, displayed inside an ancient Egyptian tomb surrounded by scarab beetles.
Macro view of the Sacred Scarab Swig tumbler featuring a shimmering teal, emerald, and blue finish with a metallic scarab beetle and gold Swig logo.
Sacred Scarab Swig tumbler nestled inside an ancient Egyptian sarcophagus with decorative beetles and the tagline A Relic Reborn.
Two Cursed Tomb Collection packaging inserts displayed on ancient stone, featuring gold Egyptian-inspired artwork, a winged Swig emblem, and the message The Curse Is Yours.
Cursed Tomb Collection packaging, insert card, and two metallic Swig tumblers displayed together on a stone pedestal inside an Egyptian tomb.
Front and back views of the cream-colored Unraveled Swig sweatshirt featuring a mummy-inspired graphic and the phrase Unwind Before You Unravel.
Model wearing the cream-colored Cursed Tomb Collection sweatshirt, displaying the Unwind Before You Unravel back graphic featuring skeletal mummy hands holding a Swig cup.
Close-up of a cream Swig sweatshirt featuring a gold chest logo, paired with the Cursed Tomb Collection campaign tagline Dressed for the Afterlife.
Golden Sands Swig tumbler with a black-to-bronze metallic finish and gold logo, displayed on a stone pedestal inside an ancient Egyptian tomb.
Close-up of the Golden Sands Swig tumbler showing its shimmering black-to-bronze gradient, textured metallic finish, and gold Swig logo.
Golden Sands Swig tumbler standing amid swirling desert sand with the campaign tagline From Dust to Decadence.
Sacred Scarab Swig tumbler featuring an iridescent blue, green, and gold finish, displayed inside an ancient Egyptian tomb surrounded by scarab beetles.
Macro view of the Sacred Scarab Swig tumbler featuring a shimmering teal, emerald, and blue finish with a metallic scarab beetle and gold Swig logo.
Sacred Scarab Swig tumbler nestled inside an ancient Egyptian sarcophagus with decorative beetles and the tagline A Relic Reborn.
Two Cursed Tomb Collection packaging inserts displayed on ancient stone, featuring gold Egyptian-inspired artwork, a winged Swig emblem, and the message The Curse Is Yours.
Cursed Tomb Collection packaging, insert card, and two metallic Swig tumblers displayed together on a stone pedestal inside an Egyptian tomb.
Front and back views of the cream-colored Unraveled Swig sweatshirt featuring a mummy-inspired graphic and the phrase Unwind Before You Unravel.
Model wearing the cream-colored Cursed Tomb Collection sweatshirt, displaying the Unwind Before You Unravel back graphic featuring skeletal mummy hands holding a Swig cup.
Close-up of a cream Swig sweatshirt featuring a gold chest logo, paired with the Cursed Tomb Collection campaign tagline Dressed for the Afterlife.
Golden Sands Swig tumbler with a black-to-bronze metallic finish and gold logo, displayed on a stone pedestal inside an ancient Egyptian tomb.
Close-up of the Golden Sands Swig tumbler showing its shimmering black-to-bronze gradient, textured metallic finish, and gold Swig logo.
Golden Sands Swig tumbler standing amid swirling desert sand with the campaign tagline From Dust to Decadence.
Sacred Scarab Swig tumbler featuring an iridescent blue, green, and gold finish, displayed inside an ancient Egyptian tomb surrounded by scarab beetles.
Macro view of the Sacred Scarab Swig tumbler featuring a shimmering teal, emerald, and blue finish with a metallic scarab beetle and gold Swig logo.
Sacred Scarab Swig tumbler nestled inside an ancient Egyptian sarcophagus with decorative beetles and the tagline A Relic Reborn.
Two Cursed Tomb Collection packaging inserts displayed on ancient stone, featuring gold Egyptian-inspired artwork, a winged Swig emblem, and the message The Curse Is Yours.
Cursed Tomb Collection packaging, insert card, and two metallic Swig tumblers displayed together on a stone pedestal inside an Egyptian tomb.
Front and back views of the cream-colored Unraveled Swig sweatshirt featuring a mummy-inspired graphic and the phrase Unwind Before You Unravel.
Model wearing the cream-colored Cursed Tomb Collection sweatshirt, displaying the Unwind Before You Unravel back graphic featuring skeletal mummy hands holding a Swig cup.
Close-up of a cream Swig sweatshirt featuring a gold chest logo, paired with the Cursed Tomb Collection campaign tagline Dressed for the Afterlife.
Three colorful Swig specialty drinks in blue, gold, and deep red, surrounded by ancient Egyptian artifacts, fruit, and a black cobra inside a dimly lit tomb.
Pharaoh's Gold, a golden pineapple and mango Swig drink topped with fruit and ice, held by a skeletal mummy hand inside an Egyptian tomb.
Secret Oasis, a vibrant blue and turquoise Swig drink with ice, coconut cream, and a lime garnish, displayed among Egyptian artifacts and glass bottles.
Cobra's Kiss, a deep red Swig drink with cream swirls, blackberries, raspberries, and pomegranate, displayed inside a dark Egyptian tomb.
Crypt Cookie, a thick orange-spiced oatmeal cookie with golden raisins and pistachios, held by a skeletal mummy hand inside an ancient Egyptian tomb.
Three Egyptian-inspired Swig specialty drinks in red, turquoise, and gold, displayed with orange-spiced oatmeal cookies on a weathered stone table inside a tomb.
Three colorful Swig specialty drinks in blue, gold, and deep red, surrounded by ancient Egyptian artifacts, fruit, and a black cobra inside a dimly lit tomb.
Pharaoh's Gold, a golden pineapple and mango Swig drink topped with fruit and ice, held by a skeletal mummy hand inside an Egyptian tomb.
Secret Oasis, a vibrant blue and turquoise Swig drink with ice, coconut cream, and a lime garnish, displayed among Egyptian artifacts and glass bottles.
Cobra's Kiss, a deep red Swig drink with cream swirls, blackberries, raspberries, and pomegranate, displayed inside a dark Egyptian tomb.
Crypt Cookie, a thick orange-spiced oatmeal cookie with golden raisins and pistachios, held by a skeletal mummy hand inside an ancient Egyptian tomb.
Three Egyptian-inspired Swig specialty drinks in red, turquoise, and gold, displayed with orange-spiced oatmeal cookies on a weathered stone table inside a tomb.
Three colorful Swig specialty drinks in blue, gold, and deep red, surrounded by ancient Egyptian artifacts, fruit, and a black cobra inside a dimly lit tomb.
Pharaoh's Gold, a golden pineapple and mango Swig drink topped with fruit and ice, held by a skeletal mummy hand inside an Egyptian tomb.
Secret Oasis, a vibrant blue and turquoise Swig drink with ice, coconut cream, and a lime garnish, displayed among Egyptian artifacts and glass bottles.
Cobra's Kiss, a deep red Swig drink with cream swirls, blackberries, raspberries, and pomegranate, displayed inside a dark Egyptian tomb.
Crypt Cookie, a thick orange-spiced oatmeal cookie with golden raisins and pistachios, held by a skeletal mummy hand inside an ancient Egyptian tomb.
Three Egyptian-inspired Swig specialty drinks in red, turquoise, and gold, displayed with orange-spiced oatmeal cookies on a weathered stone table inside a tomb.
Cursed Tomb Collection brand identity board featuring a custom gold Swig logo, typography, color palette, decorative frames, and Egyptian-inspired hieroglyphic illustrations.
Desktop mockup of the Cursed Tomb Collection promotional email featuring gold campaign typography, custom Swig tumblers, Halloween apparel, and Egyptian-inspired imagery.
Mobile mockup of the Cursed Tomb Collection promotional email showcasing custom tumblers, Halloween merchandise, and cinematic Egyptian-inspired campaign graphics.
Four Instagram campaign posts displayed alongside a smartphone, featuring mysterious Egyptian tomb imagery, mummy characters, and teaser messages for the Cursed Tomb Collection.
Black sidewalk sandwich board outside a Swig Drinks storefront, displaying the Cursed Tomb Collection specialty menu with three colorful drinks and an oatmeal cookie.
Swig Drinks storefront with Halloween window graphics featuring a mummified character holding a soda and the slogans Some Cravings Never Die and Satisfy Yours Inside.
Cursed Tomb Collection brand identity board featuring a custom gold Swig logo, typography, color palette, decorative frames, and Egyptian-inspired hieroglyphic illustrations.
Desktop mockup of the Cursed Tomb Collection promotional email featuring gold campaign typography, custom Swig tumblers, Halloween apparel, and Egyptian-inspired imagery.
Mobile mockup of the Cursed Tomb Collection promotional email showcasing custom tumblers, Halloween merchandise, and cinematic Egyptian-inspired campaign graphics.
Four Instagram campaign posts displayed alongside a smartphone, featuring mysterious Egyptian tomb imagery, mummy characters, and teaser messages for the Cursed Tomb Collection.
Black sidewalk sandwich board outside a Swig Drinks storefront, displaying the Cursed Tomb Collection specialty menu with three colorful drinks and an oatmeal cookie.
Swig Drinks storefront with Halloween window graphics featuring a mummified character holding a soda and the slogans Some Cravings Never Die and Satisfy Yours Inside.
Cursed Tomb Collection brand identity board featuring a custom gold Swig logo, typography, color palette, decorative frames, and Egyptian-inspired hieroglyphic illustrations.
Desktop mockup of the Cursed Tomb Collection promotional email featuring gold campaign typography, custom Swig tumblers, Halloween apparel, and Egyptian-inspired imagery.
Mobile mockup of the Cursed Tomb Collection promotional email showcasing custom tumblers, Halloween merchandise, and cinematic Egyptian-inspired campaign graphics.
Four Instagram campaign posts displayed alongside a smartphone, featuring mysterious Egyptian tomb imagery, mummy characters, and teaser messages for the Cursed Tomb Collection.
Black sidewalk sandwich board outside a Swig Drinks storefront, displaying the Cursed Tomb Collection specialty menu with three colorful drinks and an oatmeal cookie.
Swig Drinks storefront with Halloween window graphics featuring a mummified character holding a soda and the slogans Some Cravings Never Die and Satisfy Yours Inside.
jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.

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jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.

Back to Top ↑

jenniferherd313@gmail.com

For design opportunities, collaborations, or select freelance projects, get in touch via email.

© 2026 Jennifer Herd. All rights reserved.

Back to Top ↑